Who is the Barna Group? Barna Group is a visionary research and resource company located in Ventura, California. The firm is widely considered to be a leading research organization focused on the intersection of faith and culture. The Barna Group offers a range of customized research, resources and training to serve churches, non-profits, businesses and leaders.

What is the vision of Barna Group? Barna Group provides leadership and unique, strategic information and resources that help facilitate transformation in organizations, communities and individuals.

Barna Group provides leadership and unique, strategic information and resources that help facilitate transformation in organizations, communities and individuals.

The company provides primary research; printed resources; leadership development; spiritual training; and church facilitation and enhancement. We seek to use our strengths in partnership with organizations and entrepreneurs to be a catalyst in moral, social, and spiritual transformation. We accomplish these outcomes by providing vision, information, strategy, evaluation and resources.

What is the history and structure of the Barna Group? Barna Research Group was founded by George and Nancy Barna in 1984. As a marketing research firm, it primarily served Christian ministries, non-profit organizations and various media and financial corporations. During its quarter century of service, TBG has carefully and strategically tracked the role of faith in America, developing the nation’s most comprehensive database on spiritual indicators.

In 2004, the company was restructured to become the Barna Group, broadening its vision to go beyond just providing information/research, to helping facilitate true transformation of organizations based upon that research. Barna Group accomplishes its vision through the activities of four divisions.

  • Barna Research Group provides primary research services to organizations focused on enhancing people’s spiritual lives. It conducts qualitative and quantitative research on a commissioned basis, as well as developing self-initiated studies of the spiritual landscape of the nation. The company has worked with thousands of ministries across the country and is widely relied upon by media, churches and educational institutions for insight into matters of faith and contemporary society.
  • BarnaBooks provides written communications – primarily books – for individuals interested in enhancing their leadership, cultural understanding, or family experiences. Working with a pool of leaders and communicators who are helping the Church to grow and become more effective in reaching people with God’s truth, these books are designed to inform, challenge and guide people to more authentic faith experiences and expression.
  • The Josiah Corps is a process developed to identify young people between the ages of 8 and 12 whom God has called to lead the Church in the future, and to provide them with developmental resources and experiences over a decade-long period.
  • Transformational Church Network (TCN) provides new thinking for a new context. TCN is a means of resourcing, connecting and partnering with healthy churches in the strategic development of the Church.